Basic principles of sale:
- Selling is 60 percent listening and 40 percent talking.
When you're having a conversation with a client, your main goal is always to figure out how (and whether) you can help that customer. This is impossible when your mouth is open.
- Customers care about their business, not about you.
Every sales conversation should take place from the customer's perspective rather than from your
perspective. It's never "my product is great." It's always "here's how I can help."
- Selling is all about relationship-building.
Contrary to much of the foolishness that gets passed around as "sales wisdom," customers will only buy from you if they trust you, respect you, and like you. Everything else pales by comparison.
- A sales message consists of two sentences.
Like so: 1) why your customers hire you, and 2) why you do what you do better than anyone else. If you can't get your sales message down to these two short sentences, you're not selling, you're blathering.
- Your reputation always precedes you.
In today's hyper connected world, you can assume that anyone who might possibly buy anything from you knows exactly who you are. Even if you're calling out of the blue, your life history is just a Google
search away.
The Complete List of Sales Skills & Traits (Over 30+ Examples)
- Relationship Building
- Knowing When To Shut Up
- Time Management
- Storytelling
- Research / Information Gathering
- Critical Thinking / Problem Solving
- Tech Savvy
- Collaboration
- Product Knowledge
- Understanding of Common Business Softwares
- Coachable
- Adaptable
- Sociable
- Responsible
- Goal-Oriented
- Empathetic
- Passionate About Selling
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